Customer experience management is a comprehensive management approach, the goal of which is to optimize the customer journey and perfect the customer experience. To achieve this, customers become the focus of all of a company’s activities and actions and their needs and desires are regarded as the standard for strategic decisions. At each contact point (touchpoint) with the company, customers should receive desired information and offerings. Here, the point is to engage in continuous dialogue, to invite customers to give feedback and share their opinions and experiences, and to derive relevant action recommendations from the insights gained. valantic helps companies perfect their customers’ experience with customer experience management.
In the “Tips & tricks for customer experience with SAP” section, we present helpful tips from practice. This second part is about “Trade Promotion Management made easy”. In concrete terms, it is about simple implementation in the SAP Sales Cloud - a means often used in retail to increase customer loyalty, but also to increase market share.
Learn here why an investment in customer experience management is worthwhile and what concrete successes can be achieved with experience management.
Interview with Alexander Fetzer, Client Value & Innovation Manager at valantic and Patrick Ganzmann, partner at valantic, about trends in customer experience.
The secret of successful customer loyalty is to win the hearts of customers. How can emotions affect the measurable success of the company?
Companies want to update their individual SAP strategy, automate business processes, implement new digital business models, and make their IT flexible and more agile. The valantic Customer Focus Day SAP showed them how they can do these things successfully and what the catalysts are.
Thomas Wieberneit is a CRM practitioner of many years. At valantic he is responsible for the topics sales, marketing, service, collaboration, customer loyalty and customer experience. In an interview, he reveals how he sees the future of digital customer experience and which trends companies should prepare for.
The future belongs to the customers. After all, they are the ones who pay in the end and increase the turnover of a company. In order for this to happen, the buyer or prospective buyer must feel absolutely comfortable with the service and product in each of his buying cycles. How does a company manage to provide its customers with a perfect buying and repurchasing experience?
Even if e-commerce takes place online, it pays to look beyond the end of one's own nose. There are various concepts, behaviors, and simple experiences from everyday life from which you can learn in e-commerce. These include, for example, why the search in your own shop is such a central element of the customer experience.
Companies are confronted with the challenge that customers are “locked out” due to corona crisis. Here are 6 tips that will help you on being successful nevertheless.
