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Business-to-Business (B2B)

Business-to-Business (B2B) refers to business relationships between two or more companies, in contrast to relationships between companies and other groups, such as consumers (Business-to-Consumer, B2C), employees (Business-to-Employee, B2E) or public administration (Business-to-Administration, B2A). To operate a B2B business successfully, a sophisticated, planned strategy is required, as is significant expertise and prior knowledge. Precisely the Internet offers an easy start in B2B marketing and enables suitable suppliers and partners to find one another and simplify communication between companies. valantic offers numerous B2B strategic services and products.

Woman working at a standing desk.

Customer Experience February 23, 2024

Service excellence: How personalized customer portals are transforming B2B e-commerce

Discover how personalized customer portals are transforming B2B e-commerce, and optimize your digital strategy with our expertise. Learn more!

Service excellence: How personalized customer portals are transforming B2B e-commerce
Create the best possible CX for B2B customers

Customer Experience May 19, 2022

How to create the best possible CX for B2B customers

In the second part of our Customer Experience series, we want to reveal what a process for aligning with your end customer can look like.

How to create the best possible CX for B2B customers
Unique Customer Experience in B2B

Customer Experience April 28, 2022

Unique Customer Experience in B2B

The customer experience has already arrived in the B2B sector. Now it is important to implement this inspiring CX.

Unique Customer Experience in B2B
Worldwide roll-out of the B2B online shop at FUCHS PETROLUB

Customer Experience September 1, 2021

Worldwide roll-out of the B2B online shop at FUCHS PETROLUB

Benjamin Preißner, Project Manager E-Commerce, has been accompanying the project for over a year and gave us some exclusive insights into the goals of the B2B shop, the selection of the roll-out strategy, and the advantages of this approach.

Worldwide roll-out of the B2B online shop at FUCHS PETROLUB
Bild von zwei Personen, die Notizen vor sich liegen haben, daneben in einem runden Bildausschnitt ein aufgeklappter Laptop sowie eine Glühbirne

Customer Experience May 12, 2021

Digitalization of multi-stage sales channels in B2B retail

In the “Tips & tricks for customer experience with SAP” rubric, we provide some helpful practical tips. The third part deals with so-called chain structures in the SAP Sales Cloud. These help to map complex sales channels – also directly in the standard system.

Digitalization of multi-stage sales channels in B2B retail
Bild von von Kai Stübane, Head of Sales SAP Customer Experience, B2B E-Commerce

Customer Experience February 12, 2021

B2B commerce: Times have changed

Just as in B2C, today customers in B2B purchasing expect an easy, transparent shopping experience. That's why suppliers should adjust and simplify all of their purchasing and sales processes to suit this new situation.

B2B commerce: Times have changed
Bild von Fabian Saccilotto, Head of Technology and Innovation bei valantic Schweiz

Customer Experience November 27, 2020

What you need to consider when selecting a B2B e-commerce system

Now is the best time to plan and implement an e-commerce solution for your company. Fabian Saccilotto, Head of Technology & Innovation at valantic CEC Schweiz, explains what companies need to consider and how they can best proceed.

What you need to consider when selecting a B2B e-commerce system
Image of Prof. Dr. Martin Selchert, HLG Ludwigshafen, sales of the future, b2b

Customer Experience May 28, 2020

Sales of the Future: Prof. Dr. Martin Selchert about Digitalization in B2B Sales

We spoke with Prof. Dr. Martin Selchert about success strategies for digitalization in B2B sales and what companies can do now.

Sales of the Future: Prof. Dr. Martin Selchert about Digitalization in B2B Sales
Image of Urs Haeusler, Managing Director at valantic Customer Experience & Commerce Switzerland, e-Commerce

Digitalization Services May 18, 2020

B2B commerce: Here’s how to digitalize your B2B sales channels in the era of Covid-19

Currently, Covid-19 has a firm grip not just on our private lives, but also on the entire economy. In particular, B2B trade will feel the pandemic's consequences due to its strong orientation toward bricks-and-mortar sales and the cancellation of trade shows. Urs Haeusler, Managing Director of valantic CEC Schweiz, explains in this interview how you can reorient your sales strategy in B2B commerce for the long term and what other tips you should pay attention to right now.

B2B commerce: Here’s how to digitalize your B2B sales channels in the era of Covid-19
Image of a woman on a laptop, sticky notes and Christoph Resch, Managing Director at valantic Customer Engagement and Commerce Germany

Customer Experience February 13, 2020

5 questions for… Christoph Resch, Partner at valantic in the customer experience sector

The customer experience should be the focus of all business processes. We spoke with Christoph Resch, Partner and Managing Director at valantic in the customer experience sector, about the change in B2B business, measurable KPIs, and the point at which customer experience should not end.

5 questions for… Christoph Resch, Partner at valantic in the customer experience sector
Image of a laptop showing the SFS-website, valantic Case Study SFS

Customer Experience February 12, 2018

The new SFS online Shop

Everything for the customer's benefit: The new B2B platform is designed according to the behavior and needs of SFS customers – from the shopping cart to delivery or pick-up.

The new SFS online Shop
Picture of Christian Heim, valantic GmbH, presenting Digitalization in Companies, valantic B2B Next Generation

Customer Experience November 20, 2017

Impressions of valantic «B2B Next Generation»

More than 30 decision-makers and influencers from a wide variety of industries met in Zurich in order to learn more about digitalization in B2B sector and exchange ideas with one another.

Impressions of valantic «B2B Next Generation»