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Customer Engagement

The term customer engagement (CE) includes various types of interactions and relationships between customers, brands, and companies. CE can best be described as the level of engagement with which a customer meets a brand or company. Engagement affects cognitive, emotional, and behavior-related aspects that are effective in the context of online media and can be measured under different circumstances. Customer engagement is the emotional connection between a customer and a brand and it is important because customers who are more engaged buy more, advertise more, and demonstrate greater loyalty. In our Customer Engagement & Commerce business division, we advise companies about this exciting topic.


Here you can see the cover of our blog post "Be Emotional". Celebrating people, empty stands and clapping hands.
Be emotional! Why emotions are so important in customer experience management

The secret of successful customer loyalty is to win the hearts of customers. How can emotions affect the measurable success of the company?

Logo of Heller Maschinenbau, image of a grinding machine and a woman and a man in front of a computer monitor
Successful trade show campaign at Heller with SAP Hybris Cloud

With the help of valantic, Heller, a globally-active machine builder, digitalized its entire trade show campaign in just three months for the leading AMB trade show in Stuttgart.