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Successful trade show campaign at Heller with SAP Hybris Cloud

Case Studies

Cloud
Customer Engagement

October 16, 2017

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Heller, a globally-active machine builder, digitalized its entire trade show campaign in just three months for the leading AMB trade show in Stuttgart. And they didn’t just do this any old way, but instead with a system – and with great success.

In hardly any other situation does a company make more interesting business contacts than at a trade show. This is why it is astonishing that these opportunities are often not truly exploited. Not so at Heller – for the leading trade show AMB, this machine builder digitalized and professionalized the entire trade show preparation and ‑follow-up.

All measures were attuned to one another and linked to one another. For this, Heller used the cloud-based solution SAP Hybris Cloud for Customer.

Graphic successful Trade Show Campaign, valantic Case Study Heller — valantic successful Trade Show Campaign Heller

Before the Trade Show

Personalized invitations
Automatic creation of contact data in the cloud system on registration via the landing page
Sending of confirmation e-mails and ticket codes

Bild von Menschen auf einer Messe, valantic Messekampagne Heller — valantic Messekampagne Heller

At the Trade Show

Mobile lead recording at the trade show booth with business card scanning function
Direct transfer to inside sales
Automatic thank you e-mails

After the Trade Show

Automated trade show preparation with document sending
Exploration of the leads and transformation into sales opportunities
Follow up on communication
Trade show evaluation

700 Contacts

Digitally recorded on 2 days

Overall, 700 leads were recorded and forwarded automatically on the two trade show days. Thanks to digital lead management, the trade show follow-up was also much faster than had been the case in the past, and the time gained could also be used to support new customers.

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