For a professional and convenient presentation at the customer.
The Swiss traditional company Hero was established in 1886 and employs approximately 4300 people in 16 countries. The blue label with the white writing is a classic among Swiss brands and stands for “making fresh food tasty and long-lasting.” In Switzerland, the brand is also known for products that last a long time, ones that are especially suitable for gastronomy operations. Various other brands such as Schwartau and Corny belong to the Hero Group.
For the traditional company, the Competence Center Customer Engagement & Commerce Schweiz developed a custom mobile app for a mobile operating system. The app is fully integrated in the ERP and CRM and implemented with Spryker technology.
With Contextual Inquiry to insights about usage.
Using Contextual Inquiry, the valantic Usability/UX expert examined how the sales advisors use the app: For half a day, the sales advisors were accompanied on their customer visits, queried, and examined:
The most important insights from the contextual inquiry:
The new mobile app is the perfect companion for the sales advisors.
Focus is on the product
With the newly-developed app, the focus is on the product – large, high-resolution and unique images immediately show which are the relevant products. Scrolling on the touchscreen is convenient and elegant for the advisor as well as for the customer.
The application runs on the Spryker Commerce OS (Operating System). Therefore, Spryker serves as a data hub for the app and as the order management engine; it controls communication with the relevant basis systems SAP ERP, SAP CRM and InterspecX. Thanks to the integration of the CMS tools, the marketing employees are in a position to create text for pages using components and to design pages. The Spryker OS thus forms the new heart of the app and website.
The app was developed for Windows, to the state of the art. In addition, it works offline, it is multilingual and it can be upgraded according to the Windows standard.
What exactly does Spryker Systems?
Learn more about Spryker from Boris Lokschin, Co-CEO from Spryker Systems GmbH, in the video.
One-time data maintenance through connection with Spryker.
The Hero Gastronomique website is directed at gastronomy customers and displays the complete Hero AG product line. There, customer can examine the entire product line, read news, find their contact person, download recipes and brochures, and have private labels created.
The website is also connected to Spryker and displays the same products as in the app – which means that the data has to be entered just once. Employees can maintain the content themselves easily using the CMS.
From inception to key user training.