Ines Eschbacher

Managing Director, valantic Division Customer Experience

Ines Eschbacher, valantic Partner & Managing Director, Division Customer Experience

“The concern isn’t more, but better content.”

What are you on fire for?

Every digital brand strategy hinges on the quality of its content. It’s not a mere ‘nice-to-have’ but the very foundation of success for all digital experiences – literally, all of them. Much like effective digital content marketing, my daily work revolves around building relationships. My background in strategy development, web copywriting and content marketing led me to establish the agency punkt & komma. I take immense pride in seeing my one-woman venture grow into a team of approximately 30 experts, now covering all facets of content creation.

What motivates you?

It brings me joy to witness the accomplishments of the creative minds on my team. Every day, they passionately work on content strategy, inbound marketing, content creation, and social media. They put their heart and soul into crafting content that truly makes an impact.

What makes valantic special for you?

Brand or employer content, text or moving images, B2B or B2C: With the same passion that punkt & komma brings to all aspects of content marketing, valantic embraces every digital challenge. It’s a perfect match that allows us to provide 360-degree support to client companies across various industries.

What did you do before joining valantic?

Since 2005, I have immersed myself in a diverse array of content-related subjects, establishing myself as a content creator from the outset, even during the era when it was still referred to as web copywriting. Concurrently and subsequent to my studies in communications, I gained valuable experience at various agencies in Salzburg and Munich. In 2013, I founded the content & content marketing agency punkt & komma, which later became part of elements New Media GmbH – a valantic company in 2017. In 2014, I also initiated ContentDay, Austria’s first specialized conference on content marketing.