Development of a Webshop with SAP for stürmsfs

stürmsfs’s products include steel, metal, and alternative materials. These are products that cannot be marketed as easily in a Webshop. The existing Webshop had to be reworked, and thanks to stürmsfs’s power of innovation, the result was a future-oriented shop solution. The result: a Webshop reduced to the essential that guides the customer step-by-step through the entire order process.

Portrait of female engineer with arms crossed in automobile industry. Confident technologist is standing in showroom. She is in jacket at factory.

Goal-oriented, intuitve Navigation

The customer always feels secure and is lead step-by-step to the product he is seeking

A style/design guide was formulated that determines the appearance and structure of the shop. The design corresponds to stürmsfs’s corporate identity and distinguishes it completely from the competition. The result: modern layout and a slim structure. The usability is goal-oriented and intuitive. One of the main challenges was – in addition to the design – the complex logistical background of the Webshop. This complexity could not be simplified – but the Webshop succeeds in making the order process easy to understand and structured. The customer is led through the order phases and to his individual product:

Bild eines Laptops mit dem Webshop von stürmsfs, valantic Case Study stürmsfs

Five guided steps ensure that the right steel arrives at the construction site with the online order.

Thanks to Order on behalf (OB), employees can log in for a customer and record an order directly themselves. In addition to the stürmsfs item number, the customer can assign his own, additional number.

picture of a Laptop with single item in the Webshop of stuermsfs, valantic Case Study stuermsfs

Configurator in the processing phase: This is where the customer decides how his product should be processed before it is put in the shopping cart.

picture of a laptops with Webshop of stuermsfs, valantic Case Study stuermsfs

A summary in the shopping cart provides the overview of the products ordered.

An Investment that pays off

Sales Development Webshop stürmsfs after the Relaunch –    Factor 7 in 3.5 Years

Grafic development of the stürmfs webshop after relaunch, valantic reference

Used technologies

  • SAP Web Channel
  • SAP IPC (Configuration)