Making sense of customer data

The power of integration: data-driven marketing

Ready for the digital revolution? With data-driven marketing, you can expertly showcase your brand and set yourself apart from the competition. Our goal is to intelligently leverage the power of customer data, crafting personalized marketing strategies that captivate your audience and foster profound customer loyalty.

Image of a young man working intently at a desk.

Why? Because, at valantic, we are experts in using data in a targeted manner to yield maximal impact. Collaboratively, we’ll develop a tailored data-driven marketing strategy, optimize marketing campaigns, elevate the customer experience, and thereby lay the foundation for sustainable growth. Join us now – let’s conquer the digital world together …

From data silos to a 360-degree view of the customer

In today’s dynamic business landscape, the shift from isolated data silos to a unified 360-degree view of the customer is paramount. These silos, stemming from disparate data storage, result in data fragmentation and an inconsistent customer journey. By consolidating all customer data within a centralized platform, organizations can establish a seamless and personalized customer experience.

This approach facilitates effective use of data-driven marketing, improves internal processes, and ultimately drives long-term business success.


Roadmap to an integrated, personalized customer experience

Purchase decisions today are largely determined by the quality of the customer experience (CX). An integrated CX brings competitive advantages – and pays off in the long term in terms of corporate growth. However, achieving this requires more than the optimization of isolated touchpoints. Instead, the goal is a seamless and consistent customer journey spanning all touchpoints.

The emphasis lies on:

  • Personalized content: Tailored customer approaches render measures and campaigns more “appealing” to customers – in the truest sense of the word.
  • Relevant product recommendations: Informed by product preferences and purchase history, specific product suggestions cater to customers wishes.
  • Contextually appropriate real-time communication: Customers are engaged at a time that is convenient to them.
    Preferred channel communication: Interaction occurs through the channel most pertinent to the customer.

The smartest way to get there: marketing automation. Anchored in data-driven insights, this approach facilitates personalized, automated communications across multiple channels – coupled with extremely efficient data management.

OBI at the forefront of the data-driven revolution’ in DIY retail

Video spotlight

Didn’t make it to the OMR Festival this year? No worries – watch this video to catch up on the most important industry news. In the OMR Masterclass, John Krieger, Dr Max Backhaus, Manuel Tönz, and Nils Weber shed light on the transformative shift of (DIY) retail business models via data-centric approaches. Don’t miss out on the exclusive insights from these industry trailblazers!

Take your data-driven marketing to the next level with us!