The digitization of nearly all areas of life and business is creating an exploding mass of data, information provision in real time, and thus increasing consumer expectations with regard to companies’ ability to react. This means that analysts and specialized users must make ever-faster decisions based on a huge quantity of available information. However, the risk of misjudgments is also increasing – with massive negative consequences for the company and the decision-makers.
A success factor of our business analytics solutions is providing information so that people can absorb it quickly and easily. This way, users can rapidly comprehend complex relationships visually and develop hypotheses. The introduction of visualization standards (for example, based on Hichert’s design rules) results in better-quality decisions since analyses and reports become easier to understand and therefore reactions to relevant developments can be made more quickly.