Ines Eschbacher

Managing Director

punkt & komma GmbH – a valantic company

“The concern isn’t more, but better content.”

Ines Eschbacher is the CEO of punkt & komma in Salzburg, one of the best addresses for content and inbound marketing for tourism, retail & industry, and a subsidiary of valantic. She is also the author of the workbook “Content Marketing” and the founder of Austria’s first specialized conference for content marketing, ContentDay.

Ines Eschbacher has focused on content-related topics since 2005. The spectrum ranges from content strategy to writing effective Web texts to inbound marketing. She studied communications, but also honed her skills while she was at university at well-known agencies in Munich and Salzburg, where she worked as a content creator and strategic project manager. Everything relating to content has fascinated her from the very beginning – even if at that time, content was regarded as an experimental field.

She has emphasized that content is not just nice to have, but that it has to be the basis of any successful digital brand strategy since the establishment of the content marketing agency punkt & komma in 2013. What started out as a one-woman show is today a 20-person expert team that focuses exclusively on content strategy, inbound marketing, content creation, social media, and visual storytelling. Whether brand or employer content, B2B or B2C – this content marketing agency can hone any USP and create content that inspires.

Ines Eschbacher is CEO of punkt & komma in Salzburg, one of the best addresses for content and inbound marketing, and a subsidiary of valantic.