Data-driven. Digital experiences - Granny approved
Meet valantic @ Shoptalk in Barcelona
Join valantic at Shoptalk Europe 2025 in Barcelona from June 2-4. Discover our latest innovations in e-commerce solutions, including marketing automation and web accessibility, all designed to enhance customer experiences and drive business growth. Visit our booth for real case studies and connect with our experts from across Europe.
- What Europe's most senior retail event
- When 2 - 4 June, 2025
- Where Fira Gran Via, Barcelona - Spain
- Booth D126
Data-driven. Digital experiences Granny approved
This year at Shoptalk, valantic explores a simple but important question: Is your webshop intuitive and accessible enough for everyone – even a tech-curious grandmother?
Our booth invites visitors to reflect on how digital experiences can (and should) work for all generations. A live, interactive experiment will put real retail websites to the test as our on-site granny named Val, attempts to shop online for her Gen Z grandchildren.
She will then conclude: is this website ‘granny proof’?
What’s happening at our booth?
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1
Live usability testing
Watch as granny Val navigates e-commerce platforms—offering a lighthearted yet eye-opening look at digital barriers that still exist.
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2
Accessibility & inclusion in practice
See how small UX choices can make a big difference in who can successfully engage with your webshop.
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3
Conversations with experts
Meet our team and talk about practical steps for future-proofing retail—whether it’s personalization, digital strategy, or inclusive design.
Digital Transformation
Much more than just a buzzword, digital transformation is now a reality. In this reality, valantic CX actively shapes the digital future together with customers and partners and drives it forward with innovative technologies. For us, “user first” and “data first” go hand in hand in the development of shop, sales, and service systems to create outstanding, personalized solutions.
The AI and data revolution
Technical feasibility, ethical considerations, customer acceptance, and innovation potential: the introduction of AI brings its own challenges. We believe that yesterday’s task will also be tomorrow’s task: doing the dirty data work! Only then can we make it past the honeymoon phase with AI.
Customer Experience Leadership
Our mission is to inspire customers throughout their entire digital journey—with the support of smart data, automated processes, and well-designed applications. With detailed digitalization expertise, our professionals combine strategy, design, technology, and marketing to create unique, creative experiences.
Composable Commerce
Disconnected front ends, MACH, best of breed, PBCs, microservices, APIs, and now composable commerce—the digital industry has never been short of buzzwords. However, there is more to composable commerce than just another technological hype. It is actually a highly relevant strategic initiative and a kind of anchor in the TechTrend radar.
User Experience Design
An impressive user experience that establishes lasting customer relationships: this is not a trend, but a basic requirement for any company that wants to be successful online. Optimized UX design based on a deep understanding of the target group and brand identity strengthens customer loyalty and promotes growth for companies.
Processes & Operations
Hyperautomation and artificial intelligence (AI) are key elements of digital transformation. To increase efficiency and scalability and thus remain competitive, companies must optimize their processes. In this context, hyperautomation is becoming a decisive trend.
Customer Relationship Management
Customers with their diverse needs and the relationship with them—in customer relationship management, the name says it all. The goal: to win customers and retain them in the long term with the help of the most comprehensive information possible and a holistic 360° view.
Customer Data Platforms & Data Cloud
Data. Data. Data. We cannot say it often enough: everything begins and ends with data! Even if navigating the data jungle seems impossible, don’t be intimidated by complexity! With the right support, there is a universe of possibilities waiting for you – both online and offline. All you need is passion. And, of course, the right customer data platform (CDP) or customer data cloud (CDC).
Data Driven Marketing
Digitizing your business is a top priority. And taking control of business-critical data is more than just a well-intentioned recommendation in today’s new world of platform economics and walled gardens.
Digital Experience Services
It will become more important than ever in the future: a seamless, efficient, and emotionally appealing customer experience. Advanced AI technologies combined with strategic approaches such as composable commerce create the ideal framework for this.
We create Accessible Experiences
Many companies are not yet aware of the importance of a barrier-free CX: By June 28, 2025, online shops in the EU must be adapted so that they can be used by everyone without any problems. However, accessibility is not only a matter of fairness, but also a smart business decision. It offers the opportunity to make online offerings more visible (SEO) and attract new target groups. This includes the elderly, non-native speakers, and anyone who wants to navigate the internet with ease.
What to expect
Europe's home for retail innovation
Europe’s most senior gathering of retailers, consumer brands, tech providers and investors unite annually at Shoptalk Europe for unrivalled business-critical connections, conversations and insights to reimagine how tomorrow’s consumers will shop, discover and buy in-store and online.
3
days full of insights and innovations
+165
speakers
+4,500
industry players
Our booth team
Our team is the heartbeat of everything we do. Get to know the passionate professionals who will be at our booth on event day—ready to connect, share insights, and explore how we can support your goals.
We can’t wait to meet you in person!
Christoph Pschorn
valantic
Dominik Mergler
valantic
Don Santrac
valantic
Jelmer Spoelstra
valantic
Nik Santrac
valantic
Nils Weber
valantic
Uwe Tüben
valantic
Maya Santrac
valantic
Lise Coune
valantic
Julia van Meel
valantic
Want to know more? Reach out to us now!
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