How do customers get to their destination even faster? The electrical wholesaler Sonepar Suisse and valantic tackled this question. The focus was on two topics: Different aspects of digital commerce and productivity. The challenge of optimal user guidance was accepted – and mastered with flying colors.
Sonepar Suisse is one of the leading companies in the Swiss electrical wholesale business. The company employs more than 450 people at 14 locations throughout Switzerland and sells electrotechnical products and solutions.
In addition, customers benefit from comprehensive service, advising, and logistics services. In the fields of light and renewable energy, Sonepar offers comprehensive advising and project support. Sonepar Suisse is part of the French Sonepar Group, which operates in over 40 countries and employs about 45,000 people.
Sonepar Suisse customers handle complex projects and require many individual parts, but often do not have their own warehouses. The ability to order simply and intuitively is therefore a top priority. The re-platforming project has created a sustainable and progressive system base. This can be adapted by the company to individual customer needs at any time.
As part of creating a unified corporate appearance under the Sonepar Suisse brand, the website, including the online shop, was redesigned in 2020. Now it is important to further improve the user-friendliness of the B2B platform with additional functionalities – among other things by optimizing the combitool.
The aim of the project was to create a B2B platform optimized for efficiency, one that is perfectly suited to the needs of electricians. The customer-centric navigation concept sets new standards. Clever features and services such as the combitool or the bulb finder facilitate the sometimes very complex orders.
Usability: Quick and efficient ordering for technicians.
Limitless possibilities for customization: Special requirements can be visualized, planned, and ordered in no time at all.
Complete price transparency: Customers know at all times what an individual product configuration will cost.
A part of the order is delivered directly from stock via the company’s own logistics department or made out of individual components in logistics. This ensures delivery reliability. In addition, the availability of goods is displayed depending on the customer’s location – including the fastest delivery route. In addition, other warehouses and all pick-up locations are also visible, so that delivery planning can be controlled independently.
With the Sonepar Suisse e-commerce project, valantic has realized an innovative B2B platform based on Spryker. The well-known customer was actively involved in the development. Spryker offers an innovative and flexible platform-as-a-service solution with more than 900 API-based modules.
The project process was as follows:
CEO Sonepar Suisse
Thanks to the successful cooperation with valantic, our first-class platform was refreshed. By focusing on optimal user guidance, the usual outstanding functional scope was made even more efficient and offers our customers individual management possibilities and tools for self-management.
Thanks to the optimization of the combitool and the new navigation concept with a one-click philosophy, Sonepar Suisse customers will be able to reach their destination even faster in the future. With an ERP-like structure, the B2B platform ensures complete order transparency and offers reliable tools for individual self-management.