Faced with the limitations of their existing digital commerce platform, Rossignol embarked on a transformative journey, as valantic migrated their digital storefront from Magento to Salesforce Commerce Cloud, redefining their online retail experience. This project’s objective was to improve customer engagement, streamline operations, and enhance scalability through the integration of Salesforce’s cutting-edge technologies and valantic strategic planning.
Born in the French Alps in 1907, the ROSSIGNOL brand is intrinsically linked with the history of skiing and the mountain lifestyle. With over 110 years of technical innovation marked by competitive and commercial success, Rossignol is the benchmark in winter sports and an iconic global brand. Currently, Rossignol operates 26 online sites supported by the Salesforce Commerce Cloud platform.
Rossignol was operating on the Magento platform, which has served them well for several years. However, as their customer base grows and online retail trends evolve, they recognized the need for a more dynamic and scalable solution to sustain our growth trajectory.
The challenges with the legacy platform included limited scalability, occasional performance bottlenecks, and a lack of advanced personalization features. Additionally, maintaining and upgrading the existing system was becoming increasingly resource-intensive and time-consuming.
The proposed solution was in migrating to Salesforce Commerce Cloud, an industry-leading platform known for its flexibility and comprehensive set of tools. This migration will enable Rossignol to address the challenges they currently face while empowering them with innovative features to deliver a personalized and seamless shopping experience.
By migrating to Salesforce Commerce Cloud, Rossignol can today benefit from the many benefits of a robust digital commerce platform, including:
The migration delivered by valantic from Magento to Salesforce Commerce Cloud marks a pivotal moment in Rossignol’s journey. Thanks to valantic’s expert and agnostic consultancy, Rossignol successfully identified the optimal e-commerce partner. By embracing cutting-edge technology and a customer-centric approach, we are confident that this transformation will not only meet the evolving needs of our trusted customer but also position them as a market leader in the online retail landscape. The seamless shopping experience, scalability, and advanced personalization capabilities of the new platform will undoubtedly propel Rossignol towards sustained growth and success, helping them pull all the stops in their growth from a winter-sports brand to becoming a major brand in the premium outdoor space.