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Melitta Europa GmbH & Co. KG

Melitta makes coffee a pleasure – online, too

The coffee filter manufacturer Melitta required an internationally applicable online store that delivers an exceptional shopping experience, catering to the desires of coffee lovers worldwide.

e-commerce UX/UI
Shopware Logo 2022
Screenshot vom Melitta Online Shop

A traditional company in a modern store environment

The name Melitta gained global recognition with the patented invention of the coffee filter in 1908. Over time, the company has evolved into an internationally operating group that encompasses diverse brands across various sectors, including Swirl®, Toppits®, and Cilia®.

The challenge

Emotional shopping experiences on all devices

Coffee holds a special place in the hearts of many, transcending being just a mere beverage. It evokes emotions and enlivens the senses. Regrettably, the online realm cannot (at least for now) capture the distinctive aroma and flavor of a freshly brewed cup of joe. Hence, it became paramount for Melitta to infuse the online shopping experience with as much emotion as possible, ensuring it resonates across all devices and screen sizes.


Melitta aimed to expand its e-commerce activities for its diverse brands across multiple countries. The primary objective was to seamlessly integrate this expansion strategy into the new store system, ensuring a smooth implementation with minimal effort required.

Product marketing

In the B2C sector, customized promotions aligned with target demographics and seasonal trends play a crucial role in influencing customers’ purchase decisions. That’s why, for the new store system, it was imperative to incorporate essential marketing features like coupons and bundles as standard functionalities within the software.

Follow-up costs

Lastly, the objective was to decrease monthly operational expenses, as well as costs associated with updates and future enhancements, by adopting the new store system.

valantic service portfolio

Design & UX conception

Conception & consulting concerning the system landscape

Technical implementation

The solution

To fulfil the diverse range of requirements, Melitta opted for the modular online store system Shopware. Its open-source nature not only provided sufficient flexibility but also allowed for custom adjustments to be made at any time to meet specific needs.

Melitta Online-Shop auf dem iPhone

Features & benefits

The middleware plays a crucial role in facilitating the seamless exchange of data between the store and relevant systems, ensuring a seamless integration of the store into Melitta’s existing system and process landscape.

Melitta managed online stores for two brands across eight European countries. The flexibility of Shopware’s subshop logic allowed for easy incorporation of additional brands and countries. Moreover, this functionality enabled the customization of content and products to suit specific target markets, ensuring a tailored approach for each region.

Thanks to the shopping worlds feature in Shopware, Melitta’s product managers can effortlessly showcase products in an enticing manner across various devices. With just a few clicks, they can create visually appealing presentations without the need for any programming skills.

Leveraging Shopware’s standard plugins, Melitta can design discount promotions in a wide array of combinations, ranging from live shopping to free items, as well as the timeless “buy 3, pay 2” offer.

“We want to make coffee a pleasure for our customers online as well. To achieve this, our priority was to have a modern store that can effectively convey the emotions evoked by coffee in a digital format. valantic and Shopware emerged as the perfect partners for this project.”

- Simone Scharfschütze, Head of Consumer Touch Point-EU

Contact valantic

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Daniel Franz

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Daniel Franz

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Reto Rutz

Dietmar Rietsch

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Dietmar Rietsch