- Digital Now
- Case Studies
Inspiring, quick, and easy
Winterhalter + Fenner AG is one of the leading electrical wholesalers in Switzerland. In 15 locations in German-speaking and French-Speaking Switzerland, as well as in Ticino, 450 employees ensure excellent service.
This electrical wholesaler offers more than 220,000 items. The broad product line includes electrotechnical components, installation materials, products for data networks, and photovoltaic systems from leading national and international suppliers.
For more information, visit
configure individual switches as you wish
You select the preferred manufacturer of electrical switches and outlets with a filter. Within the manufacturer, you select the desired product line or frame.
Several different combinations can be put together in one step. In the process, various outlets and switches are available in a range of colors, according to the manufacturer you have selected. This way, individual color combinations within a combination are possible.
You can select inserts with drag & drop or with a double-click and change their position.
With just a click, all elements in the combination(s) are added to the shopping cart.
Find the appropriate light bulb quickly
Instead of a drop-down list, the filters for bases and shapes are shown with pictures.
The filters depend on one another; with each selection of a filter, it is calculated which filter combinations are possible and only these are displayed for the user.
Several filters can be used simultaneously per filter criterion.
In addition to the main filter criteria, these can be expanded and the products filtered according to nearly any attribute.
The following features were implemented in the individual versions in the course of the project.
Managing Director, Winterhalter + Fenner AG
”Thanks to the successful cooperation, our first-class platform was refreshed. By focusing on optimal user guidance, the usual outstanding functional scope was made even more efficient and offers our customers individual management possibilities and tools for self-management. With the deployment of future-oriented technologies, we have established the basis for a long-term, progressive solution and we can adapt it to the needs of our customers at any time.“
Electrical wholesaler (B2B)
Microsoft Dynamics AX, Spryker OS, vue.js, Sulu
Strategy: Positioning of strengths and weaknesses in comparison to competitors, differentiation characteristics W+F, target group analysis, interviews Ux/design concept, information architecture, search and navigation concept, technical realization (front end/back end)
September 2017: Start of pre-project
January 2018: Start MVP
October 2018: Completion MVP
November 2019: (Enhancements and) go-live