A reporting system for the future – neat and efficient.
“valantic business analytics was of great help to Boehringer Ingelheim as it is an innovative and far-sighted consultancy firm. valantic´s consultants combine both IT know-how and in-depth knowledge of the pharmaceutical industry. With innovative solutions and ideas, novem helped us realigning and optimizing the sales management”, says Lars Trautmann, team leader of the “Marketing and Sales Effectiveness” team at Boehringer Ingelsheim.
The sales reporting at Boehringer Ingelheim was not capable to meet the company’s increasing demands. The whole process from data extraction to the final report took several weeks and was prone to errors. The sales management needed a system, which would enable sales teams to respond quickly to changes in the market as well as support knowledge transfer.
In cooperation with valantic business analytics, Boehringer Ingelheim redesigned the reporting system from the ground up, created new reports and optimized the design together with Dr. Rolf Hichert. With the implementation of Cognos 10, the team simultaneously created a new technical basis. This state-of-the-art BI platform does not only allow mobile operations, but also enables report receivers to leave comments thanks to a new comment function attached to the reports.
Reports are now generated automatically and are available promptly. Thus, the external sales force can now access valuable control information helping to increase sales and customer satisfaction. Moreover, the comment function promotes the transfer of knowledge and helped to create a collaborative reporting.