Mobilization of the international field service
Aryzta Food Europe is a globally-active food producer that has grown enormously in an organic manner; it has approximately 16,000 employees all over Europe. Its customers include large companies such as Coop and Tesco, as well as local bakeries, hotels, retail outlets, and food services.
When it was searching for a mobile CRM technology that the sales force could always access, even offline, the company encountered valantic. This supplier of digital solutions assisted Aryzta with the installation and start-up of a hybrid CRM scenario.
Customer Support is as easy as Child’s Play
Transparency thanks to integrated Sales Processes
A corporate strategy is successful when the customer is in the center and 1:1 relationships are lived and maintained. Among the best are those who create a personalized, platform and portal-independent customer experience in an attractive design.
The introduction of integrated sales processes was an important milestone for the project: this includes campaign and opportunity management, as well as offer creation at the point of sale. Transparency increased for all parties involved, and now customers perceive how professionally they are supported.
- SAP CRM (Sales & Marketing)
- SAP Hybris Cloud for Customer
- SAP mobile BI
- SAP Customer Insight
- SAP NetWeaver Process Integration (SAP PI)
- LORD II
- BCM for telephony integration
- SAP WebChannel Experience Management