- Case Studies
Thomas is a longtime CRM practitioner, who has experience in a variety of areas, including sales, marketing, service, cooperation, customer loyalty, and customer experience. He helps companies in many industries and of many sizes exploit their potential through digital transformation initiatives with a “think big, act small” approach. Coming from the technological side, Thomas is able to translate business requirements into technological solutions that create added value.
A 360-degree view of customers is so “yesterday.” What you really need is a context-sensitive view of the customer that allows you to react relevantly and immediately: At any point in the customer journey. How can a customer data platform (CDP) support this context-sensitive view of the customer and at the same time increase the business value of a corporation?
The situation created by the coronavirus has restricted offline sales channels and caused a loss of sales. Companies that had a functional e-commerce platform before the pandemic enjoyed a significant competitive advantage. For all other companies, it is therefore more important than ever to create an appropriate infrastructure.