- Case Studies
Sandra Fuchs is the doer on the valantic team, in accordance with her motto “get things done.” Her passion is words in every form. As a content manager at the Competence Center Customer Engagement & Commerce, she focuses especially on content and online marketing. Her specialty is topics that relate to customer experience. As the youngest member of the team and a Millennial, she brings a breath of fresh air to digitalization topics and new technologies. Sandra is originally from the Palatinate and studied Sociology and Business Administration at the University of Mannheim.
Benjamin Preißner, Project Manager E-Commerce, has been accompanying the project for over a year and gave us some exclusive insights into the goals of the B2B shop, the selection of the roll-out strategy, and the advantages of this approach.
SAP Customer Data Cloud is designed to collect and merge customer identities, preferences, and consents across multiple contact points. We talked with valantic expert Tim Baumgart about what exactly is behind this, what the advantages are, and what differences there are between it and the SAP Customer Data Platform (CDP).
In the “Tips & tricks for customer experience with SAP” rubric, we provide some helpful practical tips. The third part deals with so-called chain structures in the SAP Sales Cloud. These help to map complex sales channels – also directly in the standard system.
In the “Tips & tricks for customer experience with SAP” section, we present helpful tips from practice. This second part is about “Trade Promotion Management made easy”. In concrete terms, it is about simple implementation in the SAP Sales Cloud - a means often used in retail to increase customer loyalty, but also to increase market share.
The conversion to a new CRM system brings new opportunities, but also some challenges. How can data be transferred from Microsoft Dynamics on-premise to the SAP Sales Cloud most easily?
Sales at Bizerba needed a tool to create complex quotations that unites all these dimensions in a single interface. At the same time, the company wanted to provide its customers with a clear quotation document for a custom-tailored solution at the touch of a button. This is where the idea for Solution Quotes came from.
In our rubric “5 questions for...” we spoke with Matthias Bös, Solution Architect at valantic in the customer experience sector, about SAP SPQ, guided selling, and efficiency in sales.